quinta-feira, 11 de outubro de 2012

Persuasion vs. Manipulation

In order to have a positive impact in people's life, a leader must influence them to achieve common objectives.

This is the most basic definition of persuasion.

Some bosses and managers who consider themselves leaders do not use persuasion. Since they cannot influence people because they are not a good example to be followed, they use power and strenght to force people to achieve their objectives.

This is manipulation. It takes away the chance to say no.

Leaders persuade, they do not manipulate.

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